While some billboard alerts focus on wanted criminals, including the FBI’s Ten Most Wanted Fugitives, many also cover important safety reminders, often tailored to the local area. Public safety messages on billboards remind the public to call the FBI with information on issues such as Internet crime, laser strikes, border corruption, human trafficking, and identity theft.
Electronic billboards are also a key tool in getting information from the public in a crisis when investigative speed is critical. In the immediate aftermath of the Route 91 Harvest Festival shooting on October 1, the FBI posted a seeking information message on billboards around Las Vegas and received more than 4,000 tips from the public.
Created in December 2007, the National Digital Billboard Initiative has directly led to 57 fugitive captures and has assisted with numerous other investigations. The FBI can place information on up to 7,300 billboards in 46 states. Additionally, in some cities,